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The Most Practical Approach to the Individual Tracking Problem in Digital Advertising.

The Most Practical Approach to the Individual Tracking Problem in Digital Advertising.

The Most Practical Approach to the Individual Tracking Problem in Digital Advertising.

Google’s latest announcement of not developing and using technologies that track people individually across the internet has created...

Silver push

May 4, 20213 min read

Leveraging Cross-Media Advertising to Drive Effective Reach

Leveraging Cross-Media Advertising to Drive Effective Reach

Leveraging Cross-Media Advertising to Drive Effective Reach

In the past, marketers used to set aside massive budgets for advertising on TV only. But this is now changing, as brands and their...

Silver push

Apr 6, 20212 min read

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