Silver pushMay 4, 20213 minThe Most Practical Approach to the Individual Tracking Problem in Digital Advertising.Google’s latest announcement of not developing and using technologies that track people individually across the internet has created...
Silver pushApr 6, 20212 minLeveraging Cross-Media Advertising to Drive Effective ReachIn the past, marketers used to set aside massive budgets for advertising on TV only. But this is now changing, as brands and their...